Start: Wednesday, March 18, 2026 at 11:30 AM End: Wednesday, March 18, 2026 at 1:00 PM Time Zone: Pacific Time Add to my calendar Outlook Calendar Google Calendar Yahoo! Calendar iCal Calendar Remind Me
Know Your Customer, Grow Your Community: How to Attract, Serve, and Keep the Right AudienceTopic Description:Understanding your audience is the foundation of effective marketing, sales, and customer experience—but many small business owners are still trying to speak to “everyone.” This session helps entrepreneurs clearly identify who their ideal customer is, what they truly need, and how to connect with them in an authentic way. Attendees will leave with clarity and confidence to align their messaging, offers, and outreach with the people they’re best equipped to serve.Why Attend (Value Points):Clarify who your ideal customer actually is—and who they are notIdentify customer pain points that drive buying decisionsStrengthen your messaging so it resonates instead of getting ignoredBuild deeper trust and loyalty with the right audienceImprove marketing results without increasing your budgetReduce overwhelm by focusing your efforts more strategicallyAlign your products or services with real customer needsIncrease referrals by serving a clearly defined communityGain confidence in how you show up and communicate your value